Services — four, and only four
What I build,and who it is for.
Four services. Most projects are one of them. Some run two together.
01
Website design from scratch
Who it is for
Brands launching direct, new clubs and academies, coaches, event organisers, distributors.
For a business with no website, or one whose site was never really designed. A placeholder, an unfinished template, a page that exists only because something had to.
- Structure and page architecture
- Visual design and design system
- Full build and launch
- Mobile and performance work
- Domain and DNS setup
- Handover so you can run it
02
Ecommerce website design
Who it is for
Equipment brands, retailers, manufacturer-owned stores, distributors, clubs running a pro shop.
The catalogue is the site: how it is organised, how a customer narrows it down, and what a product page has to prove before someone buys a blade they cannot hold.
- Catalogue and collection architecture
- Product page design for specifications
- Filtering and search behaviour
- Cart and checkout flow
- Shopify theme customisation and Liquid
- Shipping, currency and region handling
03
Website redesign
Who it is for
Stores that outgrew their design, brands after a rebrand, sites built by someone no longer available.
For a site that works but holds the business back. A redesign has to move things forward without throwing away what already earns: rankings, product data, URLs, and customer habits.
- Audit of the existing site
- Redesign against the current buying path
- URL and content preservation
- Migration without losing product data
- Before-and-after measurement
- Staged launch
04
Conversion-focused optimisation
Who it is for
Any table tennis business with real traffic and a conversion rate that has stopped moving.
For a site with traffic that does not turn into orders. Not a redesign. Work on the specific points where people leave, then measurement.
- Buying-path mapping, end to end
- Product and collection page work
- Cart and checkout friction removal
- Trust, shipping and returns clarity
- Analytics and conversion tracking
- Month-over-month reporting
—
Process
The same four stages,every time.
Nothing is designed before the catalogue and the buying path are understood. Getting that order wrong is what produces a beautiful site that does not sell.
01
Learn the catalogue
What you sell, how it is organised, and where the money actually comes from.
02
Map the buying path
Arrival to completed order, written out, with the stalling points marked.
03
Design and build
Design that follows the map, then a working site, tested on real devices.
04
Measure and refine
Changes made on the evidence rather than on preference.
Not sure which one
Describe the problem. I will tell you which of these it is.
Plenty of businesses ask for a redesign when the real problem is three product pages and a checkout step. Others ask for conversion work when the site underneath cannot support it. Worth knowing which one you have before anyone quotes you.
Send the URL and a sentence about what is not working. If the answer is that you do not need me yet, I will say that.
Contact
Start with the problem, not the brief.
Send your site and what is going wrong with it. The right service usually becomes obvious in one email.