01
Website design from scratch
A complete site for a business that has never had one, or one that has outgrown what it has. Structure, design, build, launch.
Website design — table tennis industry
Available for projectsWebsites forthe table tennisindustry.
I design and build ecommerce stores, new sites, redesigns and conversion work for table tennis brands, retailers, distributors, clubs and coaches — around how players actually choose a blade, a rubber and a sponge thickness.
The evidence, not the adjective
Open any of these. They are his dashboard, not mine.
Carts rose about a third between July and November. Completed orders rose by 163%. The share of carts that made it as far as checkout went from half to almost all.
The case study shows every period, including the two months the store was falling, and explains the one number on it that cannot be taken at face value.
Last updated 4 November 2026 · See the proof log
01
Positioning
A generalist spends your firstmonth learning this market.I already know it.
A specialist catalogue sold to specialist buyers.
Someone buying rubber is choosing between inverted, short pips, long pips and anti-spin, then sponge thickness, then ITTF approval. A coach is not selling a product at all, but a time slot.
That detail is the whole job. It decides how a catalogue is structured, which filters matter, and where a buyer hesitates.
What that changes in practice
- Category structure that follows how players shop, not by brand alone.
- Product pages built around the specifications buyers compare.
- Filtering that survives pips, sponge thickness and speed ratings without dead ends.
- Booking paths for coaches and clubs, where there is no cart and never should be.
02
Selected work
Three projects.One industry.
Two ecommerce stores and one coaching practice. I would rather show depth in a single sport than breadth across ten unrelated ones.
03
Capabilities
What I build.
Four services. Most projects are one of them; some are two running together.
02
Ecommerce website design
Catalogue architecture, collection pages, product pages, filtering, cart and checkout — built for people buying equipment.
03
Website redesign
Rebuilding an existing store without losing what already works: rankings, product data, URLs and the habits of returning customers.
04
Conversion-focused optimisation
Working on a site that already exists, on the path from arrival to completed order. Fewer dead ends, fewer reasons to leave.
04
Clients
Who I work with.
Everyone here sells something different, and the site has to reflect that. A distributor and a coach do not need the same website.
01
Equipment brands
Manufacturers and brands selling direct.
02
Online & retail stores
Multi-brand shops with deep catalogues.
03
Distributors
Wholesale and regional supply businesses.
04
Coaches & academies
Lessons, camps and clinics — no cart required.
05
Clubs & organisations
Memberships, leagues, facilities and fixtures.
06
Tournaments & events
Entries, schedules, results and sponsors.
05
Process
How a projectactually runs.
Four stages, in order. Nothing is designed before the catalogue and the buying path are understood.
01
Learn the catalogue
What you sell and how it is organised: brands, categories, specifications, price bands.
02
Map the buying path
Landing page to completed order, written out, with the stalling points marked.
03
Design and build
A working site, not a concept file for someone else to interpret.
04
Measure and refine
Changes made on what the numbers show rather than what looks better.
06
The person
Built by a real person.
No account managers, no handoffs, and nobody the work quietly gets passed to after the pitch.
Available for projects
I am Akingbehin Akintayo. I read your email, go through your store, design the pages and write the code that ships them. Nobody else is on the thread.
On Table Tennis USA, the person who mapped the buying path was the same person who rebuilt it.
Osun State, Nigeria — working worldwide
Shopify & Liquid
Ecommerce UX & CRO
Contact
Tell me about the site and the problem.
Send an email with your store or site, what is going wrong, and what you want it to do. I will tell you honestly whether I am the right person for it.
Email only — no forms, no calls to book, no chat widget.