01
Proof over adjectives
Numbers where numbers exist. That rule is why the Table Tennis USA decline sits on this site beside the recovery.
About — Akingbehin Akintayo
A designer whopicked one sporton purpose.
I am an ecommerce web designer in Osun State, Nigeria, and I work with table tennis businesses internationally. Stores, academies, coaches.
Three of them are documented on this site, with the analytics screenshots attached rather than described.
Why this niche
Specialists get to skip the first month of every project.
Most web designers take whatever comes in. A dentist, a law firm, a gym. Reasonable living, one structural cost: every project starts with the designer learning a market from zero, on your money.
Going narrow removes that cost. Table tennis has real money in it, manufacturers through to coaches, and very little of it is served by anyone who understands both the equipment and how a store actually converts.
Beyond table tennis
Table tennis is the specialism, not the extent of the experience.
The most recent work outside the sport is ORIMI, a fine jewellery house selling made-to-order pieces in solid 18K gold, built on Shopify and shipping to more than twenty-five countries.
A five-figure ring and a $40 rubber sheet are not the same sale, but they are the same discipline. Make the thing legible, make it trustworthy, get out of the way at the moment someone decides to buy.
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How I work
Four things I do notcompromise on.
02
The catalogue comes first
Decisions made before anyone understands the products are guesses, and in this sport the guesses are usually wrong.
03
Build it, do not just draw it
I hand over working websites, not concept files for someone else to interpret and dilute.
04
Leave the client in control
Ownership transferred, domain connected, structure editable. A site the owner cannot change goes stale.
Working in
What I build with.
ShopifyLiquid templatingTheme customisationCustom CSSHTML & JavaScriptResponsive & mobileConversion rate optimisationEcommerce UXSEO structureDomain & DNS setupMeta Business integrationAnalytics & conversion tracking
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Off the clock
The rest of it.
You are hiring a person, not a studio. Reasonable to want to know who that is before sending money across an ocean.
Home
Osun State, Nigeria
Born and based here. My clients are not, so everything runs on email and shipped work, which is why this site leads with evidence instead of a promise.
Study
Doctor of Pharmacy
A PharmD candidate at Obafemi Awolowo University. Pharmacy is a degree in reading technical specifications carefully and getting the details exactly right.
Chess
A serious habit
Not a titled player, a serious one. Chess is pattern recognition and thinking several moves past the obvious, under time pressure.
Gadgets
Phones, laptops, cameras
The real obsession. Caring how an object feels in the hand is not unrelated to caring how an interface feels under a thumb.
Off the desk
Books, restaurants, a map
I read constantly, I will try any restaurant once, and the long plan is to see as much of the world as I can manage.
Working with me
One person, start to finish.
No account manager between you and the person doing the work, and nothing handed to a junior after the pitch. You email me, I answer, I build it.
I am hungry, and I would rather say so than pretend otherwise. Your result becomes my portfolio, so I will go a long way to make it work. That is also the limit: I take few projects, and if the timing is wrong I will say so.
Contact
Working in table tennis? Let’s talk.
One email with your site and the problem is enough to start.